Fish On...Wisconsin!
Fishing Wisconsin
The Fish On…Wisconsin! marketing initiative was created to increase participation in the sport by engaging new and existing anglers. The initiative will include branding, messaging and an increased focus on customer, stakeholder and partner engagement. It will consist of a variety of marketing strategies (targeted marketing with a focus on first-time and sporadic license buyers, women, youth, minorities and urban residents), engaging outdoor recreationists who are not fishing, email marketing, advertising and promoting fishing participation through traditional (TV, radio, print) and nontraditional media and social networking tools. The initiative will work with the industry on special promotions and improved partnerships with Tourism - Visitors Bureaus, Hotel/Motel industry, Chambers of Commerce, etc.
What's in it for you, the angler? Fishing made easier.
Close to home
Expansion of the Close to Home fishing series - interactive maps and descriptions of shore fishing sites, fish species present, and nearby amenities including restrooms close to the state’s major metropolitan areas.
Mobile forecasts
What's Biting Network. - A pilot project proposal that would review creating an online reporting system for anglers to document their catches. Catches would be combined into a forecast of what's being caught and where. The program would become basically a fishing report for anglers by anglers.
Survey reporting
Increased emphasis on timely survey reporting with improved web-based, mobile friendly reporting format. Reporting will use interactive mapping with a good search capability to improve outputs.
Fishing app
A fishing app is being developed for iOS and Android platforms to meet the needs of the angling public (both resident and nonresident - experienced, novice, first-time and prospective anglers). The goal is to make fishing easier by providing critical information that leads to successful fishing and makes more informed and educated anglers.
The app will likely include interactive maps with lakes, regulations, stocking, trout fishing, access – boat landings, shore fishing, regulations, consumption advisory and fish identification information.